Build a Brand from Scratch: 4 Tricks
My company set out to revolutionize the workout. But first, we had to put our name on the map.Six months ago, I launched a company with two partners in an industry that I love: Fitness. Our goal wasn’t...
View ArticleMy Only Marketing Plan is PR. Here's Why.
With a start-up budget, there's only room for one item on my marketing plan. Here's why I chose a public relations strategy.As a start-up, I have a single line item on my marketing budget: PR....
View ArticleGive Your Team a Workout ... Now
A healthy, fit workforce can yield better teamwork, smarter decisions, & higher productivity. Use these ideas to take the first step.For many Americans, health and fitness are at (or near) the top...
View ArticleWhen It's OK to Ignore Costs
I know, I know: You're worried about expenses. But sometimes you need to invest in developing new friendships for your company.As young business operators, we are constantly monitoring our expenses. We...
View ArticleBuild a Smarter Routine: 3 Tricks
The highest achievers are strict disciplinarians. Use these three easy steps to boost your odds of success.I am not ashamed to admit this: I am über Type A. I believe in "going hard or going home," as...
View ArticleChief Everything Officer? 3 Coping Tricks
How many job titles do you really have? I just counted nine of my own. Here's how to stay sane and come out a winner.In the middle of a morning run, a friend recently asked me the dreaded question:...
View ArticleLessons from Basketball's 'Dream Team'
How do you manage talent? This entrepreneur says you should never forget the rise, fall, and redemption of the U.S. men's basketball team.In 1992, the world came together in Barcelona for the Summer...
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